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OSAP "Get The Monkey Off Your Back" (2017) :30 (Canada)

The Ontario Student Assistance Program wants to let students know there is help for your tuition. The art direction here is just wonderful as is the delightfully demonic monkey. If you're going to go with a see-say there's no better way than if you make it weird. And this is weird in the best sense of the word. Love it.

Client: The Ontario Student Assistance Program
Agency: Cossette

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