Otherworldly billboard from Little Moons gives commuters a little lift in this handy OOH activation by Lucky Generals

Lucky Generals has created this cute activation for ice cream brand Little Moons. Commuters were surprised to find that from the holes in these colorful billboards hands would reach out, giving them free samples. 

But that wasn't all, aside from the Little Moons mochi ice cream, the otherworldly hands enticed passers-by into thumb wars, gave high-fives, and twiddled Little Moons caps, while tote bags, umbrellas, and cinema tickets were also handed out. Gift-o-rama billboard. A bit like the happiness vending machine from Coke, or a box of chocolates, you never knew what you were gonna get. 

The billboard was at the Whitfield Gardens site in Tottenham Court Road.

Little Moons aims to own the ice cream revolution, having established a brand new way to eat ice cream: as a snack on the go, sharing with friends and family in front of the TV or even making your own in the ‘cut and shut’ trend as seen on social media. 


Paul Mallon, head of Special Ops at Lucky Generals, said: “This was hands down one the best and most uplifting stunts I’ve worked on.”


Ross Farquhar, Marketing Director at Little Moons, said: “The public could do with a little lift right now, and there’s no better lift than being unexpectedly handed some Little Moons as you go about your day. Working with Lucky Generals to give Britain a boost has been a joy — they thoroughly deserve a round of applause.”

Ad agency: Lucky Generals

About Lucky Generals
Lucky Generals is a creative company for people on a mission. An Emmy-nominated, multi-award-winning agency, with creativity at its core, we believe in making work that makes a difference. Founded in 2013 by Helen Calcraft, Andy Nairn and Danny Brooke- Taylor, Lucky Generals is now an international agency with offices in London and New York. Clients include Amazon, OVO, Virgin Atlantic, The Co-op and Yorkshire Tea.

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