Postcompany arranged a Danish/Swedish award competition for scaffolding billboards in co-operation with Coca-Cola. The breif read:"Create a scaffolding ad that with focus on Coca Cola, will suprise and draw attention to Cokes engagement in portugal 2004".
The winning team would get to see their scaffolding billboard in both Stockholm and Copenhagen, but in order to win you had to use this media in a clever way - ie: 3D. On the postcompany site you can see the winning idea and the runners up, if you read more here you can see the actual poster as it turned out.
Michael Nyrop-Larsen (CW) og Heinrich Vejlgaard (AD) [an adgrunt of course] are the lucky winners. Congrats boys!
The headline reads: Goooaaal! and in the corner it reads 'best of luck in Portugal'