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Ownr - The Joys of Small Business / Microbrewery (2022) :30 (Canada)

The new campaign is led by three spots, all of them filmed as a cinematic one-shot to add a layer of authenticity and immersion. The spots are also running as 15- and 6-second versions. 

 

They show a variety of small business owners taking on the unexpected in stride — from a contractor managing his overly-involved client and an unwelcome critter encounter; to a brewery owner watching as an employee sends a display of beer cans cascading across the floor; to an agency founder extinguishing the office printer that has gone up in flames.

 

“We wanted to create a campaign that demonstrated just how chaotic it can feel to own a small business,” said Francheska Galloway-Davis, Creative Director at The Garden. “We worked with the director and photographer to create highly choreographed, unique scenarios across video and print where our heroes are surrounded by chaos but confident because they know Ownr has their back.”

Campaign Title: Make Small Business Easy Less Hard”
Client: Ownr
CEO & Co-Founder of Ownr: Shadi McIsaac
Head of Marketing, Ownr at RBC Ventures: Zaeem Sarwar
Head of Marketing at RBC Ventures: Dawn Bednarski
Senior Growth Marketing Manager, Ownr at RBC Ventures: Nilson Junior

Agency: The Garden
Co-Founder/ Chief Creative Officer: Shane Ogilvie
Co-Founder/ Chief Strategy Officer: Shari Walczak
Creative Director/ Art Director: Francheska Galloway-Davis
Creative Director/ Writer: Lindsay Eady
Managing Director: Dic Dickerson
Strategy Director: Jenn Munoz
Business Lead: Amir Koia
Project Lead: Julia Zammit
Project Lead: Soraya Bendaba
Studio Director: Jamie Morren
Agency Producer: Melanie Lambertsen

Production Company: Someplace Nice
Director: Pete Henderson
Director of Photography: Stuart James Cameron
Executive Producer: Chilo Fletcher
Line Producer: Erik Wilson
Editor: Sheenah Jennings
Sound: Stephen Stepanic

Post Production: The Vanity
Online/VFX: Mike Medeiros
Producer: Katie Methot

Casting: Mann Casting

Print Production
Photographer: Clay Stang
Assistant: Al Quintero
Props stylist: Christine Roberts, Judy Inc
Wardrobe stylist: Serena Vaz, Judy Inc
Hair and Make-up: Aniko Tar, Judy Inc
Retouching: Marcelle Faucher

Media Agency: Initiative
VP, Client Advice & Management: Ishma Alexander-Huet
Director, Communications Design: Aziza Syed
Senior Planner, Communications Design: Mona Quelnat
Digital Director, Communications Design: Lara Senbanjo
Media Strategy Director: Stephanie Freeman
Media Buyer: Andrew Berkeley
 

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