"if you go down to the woods today you're sure of a big surprise, if you go down to the woods today you better go in disguise." So sings Miley Cyrus in a hauntingly beautiful voice, as we pass scene after scene of empty forests. Why? As the titles tell us, last year, 300 grizzly bears were killed in British Colombia. Let's end the hunt before they're gone. The old Children's song she sings, "Teddy Bears' Picnic," provides quite the juxtaposition in this context. So if you are feeling generous, do your part by visiting Save the BC Bears, and donate. This was done in partnership with DDB Canada Vancouver for Pacific Wild.
Client: Pacific Wild
Agency: DDB Canada