The Media Guardian points out a new advert for Marmite featuring Paddington Bear.
In the commercial, Paddington - who for the past 49 years has kept an "emergency" marmalade sandwich to hand - decides that he "ought to try something different". Settling on Marmite and cheese, which he finds "really rather good", Paddington proceeds to feed a piece of the sandwich to a bird that lands nearby. Playing on Marmite's advertising catchline of "You either love it or hate it", the bird hates the taste and flies off, triggering a chain reaction that sees a taxi crash into a shop and a watermelon catapulted to hit a policeman. The ad, created by DDB London, ends with Paddington being escorted away by a policeman.
Listen to the Marmite Paddington Radio advert here.
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