Panadol Efervescent - The Efervescent Transit Shelter: 2010 (Ogilvy Peru)

Insights, Strategy and the Idea
We created a pallette different from the others, with a system that allowed the public to
interact and see clearly the effect of Panadol Effervescent.

Creative Execution
We put the main causes of headache floating in water, pressing the pad out to simulate the
effect effervescent bubbles, disappearing.

Results and Effectiveness
In a didactic way, we showed the benefits of our product. We made people comment.
Everyone who heard about it start to pass by to interact with it even though the bus stop
wasn't theirs.

Agency: Ogilvy Peru
Client: GlaxoSmithKline
Product: Panadol Efervescent
Creative General Director: Aldo Canchaya
Copywriter: Manuel Malempre
Art Director: Luis Santillan
Producer Director: Carla Chuiman
Producer: María Fernanda Harboe, Jorge Castagne
Photographer: Fernando “Mondongo” Quevedo

AnonymousCoward's picture
Dabitch's picture

Brilliantly fun.