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This film features Pantene UK Power Squad ambassador Paris Lees, alongside Travis Alabanza, Lea T and Angela Ponce who share their personal stories. For every share of this film with #powerofhair and @panteneuk, Pantene will donate to the Dresscode Project
Oh, well that's nice, isn't it? Wait, not so fast, I have small print here: "for every share of this video between 6/11/2019 and 03/12/2019 using the #powerofhair and tagging @PanteneUK Procter & Gamble UK will donate £0.05 to Dresscode Project up to £3000"
Director: Jens Löfgren (House of Radon)
Production: House of Radon
Director of Photography: Viktor Kumlin