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Pantene - Untangled hair / Escalator ad , ambient China

Pantene escalator

Aha, a new twist to the old (yes, it's getting old) escalator ads, this time they're using the space in between to demonstrate how untangled Pantene treated hair is. At least think they're highlighting the straightness.

Advertising Agency: Lem, Shanghai, China
Art Director / Photographer: Linhua
Copywriters: Aronix, Gann

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