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Papelarissa - Books & Dolls / Books To Take In A Pocket - Brazil

Publiká7 just sent us this, and the dolls are really sweet looking. We understand quite quickly that the books are small. Here' what they have to say about the work:

The Publiká7 agency has pushed forward a campaign which aims to release the Papelarissa's pocket books, a bookstore based in Rio das Ostras and Macaé, both in the State of Rio de Janeiro.
Under the approach "Books To Take In A Pocket" the campaign uses two images of dolls into a status which represent the pleasurable hobby of reading, very usual among so many people. The analogy of this specific habit directed to dolls stresses the size of pocket books themselves - they are into a real scale related to the dolls - emphasizing the convenience they offer.
The 3D images have been designed by the Yellow Mello Studio from Campo Grande, Mato Grosso do Sul and they show a female-doll reading a book at a café and a male-doll lying on the couch reading a book as well.

Advertised brand: Papelarissa
Product: Pockt Books
Advert title(s): Female Dool / Man Doll
Headline and copy text (in English): "Books To Take In A Pocket"
Advertising Agency: Publiká7, Rio das Ostras/RJ, Brazil
Creative Director: Micarlos Medeiros
Head Of Art/Art Director: Ed Nogueira
Copywriter: Micarlos Medeiros, Ed Nogueira
Illustrator: Yellow Mello Studio
Typography (Female Doll ad): Ed Nogueira
Review: Daniele Robert
Graphic Producer: Anderson Fonseca
DTP Operation: Rodrigo Souto
Media: Regina Paganotti
Account: Lilian Machado
Client: Laila Macabu
Published: August - September, 2015

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