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Paris Hilton heads south—again. - (2010) :60 (BRAZIL)

Oh, the entrendre possibilities, that one! So Ad Age ponders whether Paris Hilton is too hot for Brazil in this spot for Devassa Bem Loura from Sao Paulo agency Mood. Conar, Brazil’s non-governmental organization responsible for ad wholesomeness as it were, tries to ensure that

"appeals to sensuality won't constitute the principal content of the message" and adds that "advertising models won't be treated as sex objects."

Um, well, yeah. Doesn’t all beer advertising do that? I kid! But really, if anything, compared to what people have already seen Paris *do* online, this spot is too tame.

Client: Devassa Bem

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