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Paul Masson - Orson Welles - No Wine Before Its Time (1980) - 0:30 (USA)

He really liked wine, you know.

Orson Welles in his dressing room.

Client: Paul Masson Wine

Principal talent: Orson Welles

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adlib's picture

It's thanks to the adland superbowl commercial collection that this ad has gone viral and been the fodder of countless articles and blogposts.

Dabitch's picture

Oh I dunno if that's strictly true, but we did have this ad up before the outtakes went viral (over and over and over...) - and I think the Schitts Creek episode where Moira Rose gets hammered on fruit wine while she's trying to make an ad for it is very much inspired by those outtakes.