PCFF "Monument to Future Victims" (2015) 1:15 (Israel)

Israel is facing an intense election week, with a lot riding in the balance. The Parents Circle Families Forum wants to remind all who live in Israel what's really at stake. The PCFF is made up of both Israeli's and Palestinians who have lost a loved one to the ongoing conflict. What's so moving about this installation is that it isn't honoring those who have already died, but those who will surely die in the future if the conflict isn't resolved.
This installation is set up on Rothschild street, across from Independence Hall and will remain there until tomorrow during the election. As an experiential piece it's powerful, but the interviews are even more heartbreaking.
Nice work from Baumann Ber Rivnay.

Client: PCFF
Advertising Agency: Baumann Ber Rivnay /Saatchi & Saatchi
C.E.O- Yossi Lubaton
Executive creative director- Nadav Pressman
Creative director- Sharon Refael
VP Production & Content- Dorit Gvili
Production- Bosmat Marmarely
Art Director- Yuval Zuckerman
Copywriter- Eran (Shushu) Spanier
Account Supervisor- Noa Sharf
Account executive- Tal Glantz
Camera man- Dan Deutsch, Alon Shmoelof, Ofer Ben Yehuda
Artist: Gili Godiano, Matilda Studio

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