//** * * */
TBWA/Chiat/Day show us that not all pets are created equal for Pedigree. My fave - that waterbuffalo. Some may call it a bold move to run your debut super bowl ad without a single dog in it, but this is rather to the (selling) point. You can also see behind-the-scenes videos at Pedigree.com.
Creative Directors Margaret Keene and Chris Adams
Principal talent(s): a rhinoceros, an ostrich, a hog and a water buffalo, and no dogs.
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.