Pedigree "Find a new friend" (2016) 1:47 (Brazil)

Smart idea. ZAP is Brazil's largest real estate website. Kind of like Zillow, or Redfin, I guess. Anyway they decided, with so many people looking for new homes, it might be a good idea to pair it with dogs who are looking for forever homes. They took photos of shelter dogs in homes for sale, and placed those images on ZAP. Neat idea. I'd love to know how successful it is.

Client: Pedigree
Product: Institutional
General Creative Director: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Director: Pernil, André Gola
Creative: Heitor Buchalla, Bill Queiroga
Image Production: Monster Films
Photography: Mariana Valverde, Hugo Treu
Direction: Monster
Exec. Producers: Renato Rocha and Ailton Almeida
DP: Raul Carielo
Post-Production: Hector Hasegawa
Editor: Henrique Aquino
Client Services: Renato Rocha
Audio Production: Cabaret Audio
Producer: Cayto Trivellato.
Client Services: Ingrid Lopes
RTV: Vera Jacinto, Diego Villas, Fernando Yamanaka
Art Buyer: Teresa Setti , Marina D’abramo
Client Services: Fernanda Antonelli, Pedro Fragata, Eduardo Crepaldi, Julia Marques
Planning: Cintia Gonçalves, João Gabriel Fernandes, Diana Lopes, Marília Lacerda
Media: Juliana Melo, Bruno Sabor
Approval: Marina Sachs, Daniel Calderoni, Valdir Nascimento, Fernando Manoel, Denis Nakashima

AnonymousCoward's picture
Dabitch's picture

Very clever merging of two medias. I'm a "hemnet-addict" as they call it in Sweden, I check the sales listings all the time just to be inspired by other peoples kitchen ideas and dream about views and whatever. I might not react to a dog in a picture, but a cat on the other hand, yes, I'd click the ad.