Pencils handed out last night at One Show - UPDATED

Last night at Jazz at Lincon Center in the Time Warner Center, The One Club held the 30th One Show. The agencies receiving who received the most awards were: the TBWA network with 14 Pencils; Ogilvy & Mather Worldwide with nine; and DDB Worldwide with eight Pencils. One Show Interactive awarded 12 Pencils to Crispin Porter + Bogusky for clients such as Burger King, MINI and Virgin Atlantic Airways. The Ogilvy network had four Pencils in One Show Interactive. Goodby, Silverstein & Partners was awarded four Pencils for clients including Hewlett-Packard and Saturn. And for the first time, a Gold-winning entry from the Middle East took top honors. Tonic Communications, based in Dubai, United Arab Emirates, was lauded for its print spread for Sony, entitled "Paperclip".

Read on for the winners!

Best of Show
Honda - "Grrr" - Wieden + Kennedy UK Ltd, London

View the ad at Honda.co.uk/change or download the ad in .zipped QT form.

Consumer TV: :30/:25 - Campaign
Gold:Ameriquest - "Mini Mart" for DDB Los Angeles, Venice

Ameriquest - "Surprise Dinner" - DDB Los Angeles, Venice

Ameriquest - "Parking Meter" - DDB Los Angeles, Venice

Silver: Virgin Mobile - "Thing" (aka, "Chicken") - Fallon New York, New York

Virgin Mobile - "2 AM" - Fallon New York, New York

Virgin Mobile - "Call Waiting" - Fallon New York, New York

Bronze: adidas - "Nadia" (and bronze single) - 180 Amsterdam, Amsterdam

adidas - "Haile" - 180 Amsterdam, Amsterdam

And "Jesse" (which we don't have)

Gold - Consumer TV: :30/:25 - Single
BC Lions - "Vending Machine" - Rethink Communications Inc., Vancouver

Silver - Consumer TV: :20 & Under - Single
Geico - "Caveman Insult" - The Martin Agency, Richmond

Consumer TV: Commercials of var. length - Campaign
Gold: VH1 - "Parent's Day", "Grandma" and "Ripe" - La Comunidad, Miami Beach
Silver: PlayStation2 - "Athletes", "Golfers", "Traders", "Porn Stars" - TBWALONDON, London
Bronze Virgin Mobile - "Karate Do" - Fallon New York, New York

Virgin Mobile - "Chosen" - Fallon New York, New York

Virgin Mobile - "Vibrate" - Fallon New York, New York

Consumer TV: Over :30 - Campaign
Gold: adidas - "Carry" - TBWAChiatDay San Francisco, San Francisco

adidas - "Unstoppable" - TBWAChiatDay San Francisco, San Francisco

adidas - "Made to Perfection" - TBWAChiatDay San Francisco, San Francisco

Silver: Orange - "Verne Troyer", "Patrick Swayze" and "Sean Astin" - Mother, London

Consumer TV: Over :30 - Single - max. :90
Gold:adidas - "Unstoppable" - TBWAChiatDay San Francisco, San Francisco

Gold:Honda - "Grrr" - Wieden + Kennedy UK Ltd, London

View the ad at Honda.co.uk/change or download the ad in .zipped QT form.

Silver: Nike "What If?" - Wieden & Kennedy, Portland
Bronze: Virgin Atlantic - "Love Story" - Network BBDO, Hyde Park

Consumer TV: Under $50K Budget - Single
Gold: Chicago Music Exchange - "Encore" - Element79 Partners, Chicago
Silver: Chicago Music Exchange - "Smash" - Element79 Partners, Chicago

Non-Broadcast: Single
Gold: Virgin - "Virgin PPV" for Crispin Porter + Bogusky, Miami
Silver: Volkswagen - "Kids On Steps" - DDB Berlin, Berlin

Public Service/Political-Television: Campaign
Gold: Toronto Short Film Festival - "Special F/X", "Good Cop/Bad Cop" and "Love Scene" - Taxi Advertising & Design, Toronto
Silver: BC SPCA - "Husband", "Roomates" and "Dad" - Palmer Jarvis DDB Vancouver, Vancouver

Public Service/Political-Television: Single
Gold: BC SPCA - "Roomates" - Palmer Jarvis DDB Vancouver, Vancouver
Gold: Science World - "Boardroom" - Rethink Communications Inc., Vancouver
Silver: Toronto Short Film Festival - "Good Cop/Bad Cop" and "Love Scene" - Taxi Advertising & Design, Toronto
Bronze: NSPCC - "Ventriloquist" - Saatchi & Saatchi, London

Consumer Radio: Campaign
Gold: National Thoroughbred Racing Association - "Yoga", "Karaoke" and "Shakespeare" - DeVito / Verdi, New York
Silver: Virgin Mobile - "For the Love of Music - Jalapeno", "For the Love of Music - Wrong Number" and "For the Love of Music - Banana" - Fallon New York, New York

Consumer Radio: Single
Gold: National Thoroughbred Racing Association - "Karaoke" - DeVito / Verdi, New York

Public Service/Political-Radio: Single
Gold: American Legacy Foundation - "8 Seconds" - Arnold Worldwide, Boston
Silver: American Legacy Foundation - "Kills More" - Arnold Worldwide, Boston

Silver: Consumer Magazine: Black & White: Full Page or Spread - Single
Pizza Hut Delivery - BBDO Singapore, Singapore
"The Graduate"

and "Psycho"

Consumer Magazine: Color: Full Page or Spread - Campaign
Gold: Grande Reportagem Magazine - FCB Publicidade, Lda, Lisboa
"Brazil" - See the entire campaign here.

Silver: Molson - Crispin Porter + Bogusky, Miami
"Wallet Photos",

"Business Cards",

and "Activity Stickers"

Consumer Magazine: Color: Full Page or Spread - Single
Gold: Sony - "Paperclip" - Tonic Communications LLC, Dubai

Silver: The Economist - "Cube" - Ogilvy& Mather, Singapore
Bronze: Sony Playstation - "Plugs" - TBWAPARIS, Boulogne-Billancourt

Trade: Color: Full Page or Spread - Campaign
Gold: Bisley Office Furniture - Kolle Rebbe Werbeagentur GmbH, Hamburg
"Chaos",

"Clock",

and "Flag"

Silver: Tamiya Assembly Toys - Creative Juice/G1, Bangkok
"Frog",

"Watermelon",

and "Light Bulb"

Outdoor: Campaign
Gold: Smith & Wesson - "Moth", "Fly",

and "Beetle" - Werbung GmbH & Co. KG, Hamburg

Silver: Bisley Office Furniture - "Chaos", "Clock" and "Flag" - Kolle Rebbe Werbeagentur GmbH, Hamburg
Bronze: The Economist - "You Can So Tell The People Who Like Don't Read The Economist" and "Stop Having To Remind People Who You Are", "Light Bulb", "Optimist",

and "Brains" - Abbott Mead Vickers BBDO, London

Outdoor: Single
Gold: The Economist - "Light Bulb" - Abbott Mead Vickers BBDO, London

Silver: Time Magazine "Pendulum" - Fallon New York, New York
Bronze: Adidas - "Impossible Sprint" - TBWA Japan (180TBWA), Tokyo

Exceptional Innovation in Marketing: Campaign
Gold: Ford - "Fiesta Virals - Making A Cup Of Tea", "Fiesta Virals - Drilling A Molar" and "Fiesta Virals - Karaoke" - Ogilvy & Mather, London
Silver: Burger King - "Best Damn Sports Show", "Chickenfight.com", "Chicken Fight Poster" and "The Fight" - Crispin Porter + Bogusky, Miami

Exceptional Innovation in Marketing: Single
Gold: Adidas - "Impossible Sprint" - TBWAJapan (180TBWA), Tokyo

Silver: ESPN-Miller - "The Squeeze Part 1" - Ground Zero, Los Angeles
Bronze: Sony Playstation2 - "Bubbles" - Mccann-Erickson (Malaysia) SDN BHD, Kuala Lumpur
Bronze: Volkswagen - "Ice Car" - DDB London, London

Integrated Branding: Campaign
Gold: Science World - "Boardroom", "Plants", "Owl", "Cat Pee", "Smokin' Granny", "Dolphins", "Aliens" and "Questions" - Rethink Communications Inc., Vancouver
Silver: Converse - Butler, Shine, Stern & Partners, Sausalito - "Film Submission (poster); Print", "Gary (wild posting); Outdoor",
"Gary Gets Air (film); Television",

"Arorah's Garage (film); Television",

"Charles (film); Television",

"Camile Rose Garcia (print ad); Print", "conversegallery.com" and "Half-Court"

Bronze: Truth - "Voice", "Drill", "Flag", "Seek Q + A", "Mouth", "Eyes" and "Ear" - Arnold Worldwide, Boston

One Show Interactive, in its eighth year and for the first time being held simultaneously with the One Show, lauded the "Subservient Chicken" viral spot as "Best in Show." Miami-based Crispin Porter + Bogusky pulled in nine Gold, Silver and Bronze Pencils. The "Subservient Chicken" campaign, which generated buzz throughout the Internet earlier in 2004, was implemented on behalf of Burger King, earning the company the prestigious "Client of the Year." The fast food company received a total of six Pencils for their multiple interactive ad campaigns, including the important "Integrated Branding" category.

AnonymousCoward's picture
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Dabitch's picture

Anyone suprised that Honda "Grrr" won top honors again? Anybody? Let me see a show of hands. Anyone?.... Bueller? No? I didn't think so.

caffeinegoddess's picture

hah! Not surprised Cripsin got Best in Show for Interactive either.