People Opposing Woman Abuse, POWA

Every 26 seconds a woman is raped in south africa which is a mind numbingly depressing number, made even worse when you realize that children are rape victims as well but not included in the 26 seconds statistic.

TBWA\Hunt\Lascaris Johannesburg placed these paper towel dispensers in every club that had 1500 or more people attending. It may look like a regular towel dispenser at first, but when you yank and 'violently' pull the towel out - a skirt appears on it asking "what have you done?" Sure, this accuses practically every man out there for being a rapist, but to change perceptions POWA wants every south african male to consider their own actions.

The men who saw these ads weren't offended, in fact after their initial campaign burst, popular 5FM Dj Gareth Cliff gave the idea praise - he had seen the ad as he happened to perform at a club where the ad was placed.

Damon Stapleton, Executive Creative Director
Hennie Stander, Creative Director
Michael Muller, Art Director
Grant Codron, Copywriter
Janyon, Photographer

Adland is supported by your donations alone. You can help us out by donating via Paypal, Donately or tip us at Liberapay.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.