Pepsi MAX / Live for Now - Friend Request - (2013) :30 (USA)

In this most new spot for Pepsi Max the modern habit of smartphoning even while out with people is observed, as an entire party has guests instagramming their drinks and tweeting their friends. What bores.

Seeing a lonely girl in the couch, our hero grabs the opportunity to offer some human interaction without the filter of smartphones between them.

It's kind of cute, even if you can see the punchline from the opening shot. He certainly lives in the moment, he lives for now. Anyone want to see these two go on a non-smartphone date? It's been so long, I'm not sure the world knows what's done on those anymore.

Ad agency: TBWA/Chiat/Day/LA

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