Pepsi Vanilla - Battle of the Delivery Trucks (2003) - 0:30 (USA)

What is it about number two guys insisting on positioning themselves by attacking number one guys?

Pepsi continues its proud history of pooping on Coke with their carbon copy, err... carbonated copy of Vanilla Coke with Pepsi Vanilla.

Once again, it's the Coke delivery guy versus the Pepsi delivery guy.

A damn fine commercial in its own right, but their positioning of Pepsi Vanilla as the "not-so-vanilla vanilla" harkens me back to the song "Pretty Fly for a White Guy," i.e. honky wannabe trying too hard.


Agency: BBDO NY  
Director: Chris Smith
Editor: Tom Muldoon
Music: Crushing Music

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Anonymous Adgrunt's picture
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AnonymousCoward's picture

But the big question here is - is Coke gonna retaliate, or will Pepsi come up with yet ANOTHER copycat drink similar to Coke's recent release of Cherry Coke and Vanilla Coke? Seems like whenever Coke comes out with something new - like Diet Coke with Lemon, Pepsi comes out with something else like Pepsi Twist with Lemon.....

anonymous's picture

True. Although the Pepsi version tends to be better IMHO.

Dabitch's picture

all drinks seem to copy the other leading brands drinks. These days every soda needs to be green apparantly (Blech). Pepsi could do themselves a favour and run their own market research for new drinks as I'm beginning to think that Coke Vanilla was made up in order for Pepsi to follow and loose money.

Or, well, over here in europe it's anything but popular, regardless of how optimistic their Marketing Rep is about the launch. It would be good for a vanilla float but we don't make floats.

Dabitch's picture

Argh, I just remembered Pepsi Clear - I take it all back about them running their own research - they aren't good at that either.

anonymous's picture

Could you let me know the name of the second song on this commercial?

Thank You!

AnonymousCoward's picture

does anyone know what the first song is? it sounds like neil young

claymore's picture

Not even close, brock, but you get bonus points for guessing.

The classic track is "Ridin' the Storm Out" by REO Speedwagon. Or, as we collectively called them and several other bands of that particular style when I worked in a record shop in the late 80s, REO JourneyStyxWagon.

tod.brody's picture

And as an addendum to this, four years later Coke discontinued Vanilla Coke, only to bring it back after the public was less than satisfied with the decision. Or was it just another grand scheme all along.