You'll wonder where the yellow went, when you brush your teeth with Pepsodent!
What is the magical stuff in this toothpaste? Irium? Irium is another word for sodium lauryl sulfate. The other mystery ingredient, "I.M.P.", stands for "Insoluble Meta-Phosphate", which basically polishes teeth.
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.