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This might in fact be the least exploitive ad PETA has ever made. No, seriously. It's simple, it's even effective, and conceptually tied to the call to action as well.
PETA? Are you feeling okay? Do you need an aspirin? You're not yourself.
Agency: BPG Agency
CCO: Steph Sebbag
Group Creative Director/AD: Frank Dattalo
CW: Kevin Samuels
CD: Ryan Hunnewell
Editing Company: Cut+Run
Editors: Steve Gandolfi and Sean Fazende
Managing Director: Michelle Eskin
Executive Producer: Carr Schilling
Sr. Producer: Amburr Farls
Visual Effects: David Parker/Cut+Run
Sr. Producer: Liz Lydecker
Music: Finger Music and Sound Design