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This campaign wanted to remind us to care for our elders who live alone in isolation, so they do not feel so desperately isolated. Especially now at Christmas when, despite Covid, we are all trying to gather socially in whatever way we safely can, but more so than ever, our older generation are in isolation because they can't join us.
For Alexis Benoit, Creative Director Ogilvy Paris: "It's a bold change of tone in the midst of a wave of 'feel-good' ads, a deterrent through humor, because it was absolutely out of the question to be preachy".
Hence the tragicomical execution. Call them, write them, zoom them, but above all, don't leave them alone at Christmas.
PETITS FRÈRES DES PAUVRES
Director of Communications: Emmanuelle Soublin
Presidents: Matthieu Elkaim & Emmanuel Ferry
Creative Director: Alexis Benoit
Artistic Director: Julien Bon
Copy Writer: Victor Chevalier
Strategic planner: Johanna Camenen Djian
Account Director: Hicham Ghazaoui
Account Executive: Aurélia Suzialuk
Director: Bruno Merle
DOP: Romain Carcanade
Production House: H&O
Head of Production: Julien Sanson
Producer: Julien Sanson
Post-producer: Aurélie Appert
Sound: Johanne Kenniche
Post Production Co: Micros MPC
Directeur VFX Studio : Fabrice Damolini
Editor: Philippe Roch
Calibrator: Nicolas Guibert