This reminder to not leave your elderly friends and family alone at Christmas is, well, quite sad.
Nicole, the old lady makes up a random phone number via digits she can see around her, and basically crank calls a christmas greeting to a random child somewhere.
The child happily accepts a merry Christmas from grandma, but her parents are confused by who might have called as they have one grandmother in an urn in their own house.
That's quite sad, isn't it? So, call them, write them, zoom them, but above all, don't leave your elderly relatives and friends alone at Christmas. As Alexis Benoit, Creative Director Ogilvy Paris notes : "It's a bold change of tone in the midst of a wave of 'feel-good' ads, a deterrent through humor, because it was absolutely out of the question to be preachy".
PETITS FRÈRES DES PAUVRES
Director of Communications: Emmanuelle Soublin
Presidents: Matthieu Elkaim & Emmanuel Ferry
Creative Director: Alexis Benoit
Artistic Director: Julien Bon
Copy Writer: Victor Chevalier
Strategic planner: Johanna Camenen Djian
Account Director: Hicham Ghazaoui
Account Executive: Aurélia Suzialuk
Director: Bruno Merle
DOP: Romain Carcanade
Production House: H&O
Head of Production: Julien Sanson
Producer: Julien Sanson
Post-producer: Aurélie Appert
Sound: Johanne Kenniche
Post Production Co: Micros MPC
Directeur VFX Studio : Fabrice Damolini
Editor: Philippe Roch
Calibrator: Nicolas Guibert