As soon as I saw the kids crying I wanted to turn the ad off. But see, I can do that - unless it's my child crying. The insight is great, but as a mom, I fretted about how they made the kids cry. Grey Malaysia assures me that no kids were actually harmed in this commercial, they were just being clingy.
Note: No children were harmed while making this commercial. We particularly looked for kids who were at a clingy stage and cried the moment they were separated from the moms. During the shoot, we simply asked the moms the leave the room to turn on the waterworks.
Irene Wong: Chief Executive Officer. Graham Drew: Executive Creative Director. Ramanjit Singh Gulati: Creative Director. Ramanjit Singh Gulati: Copywriter Naved Siddiqui: Senior Art Director. Ee Xion Fei: Art Director. Lubna Khan: Head of Planning. Christine Chan: Brand Director. Tan Sue May: Senior Brand Executive. Sulaiman Abu Bakar: AV Director. Suzy Chiang: Producer. Cheryl Neo: Digital General Manager. Eu Gene Teo: Digital Head of Operations. Terces Pok: Digital Designer. PlayHouse Pictures Henry Ooi: Film Director. Eric Oh: Director of Photography. Jacie Tan: Executive Producer. Mel Leu: Producer. Christina Smirnova: Wardrobe Stylist. Wai: Art Director.