Grey Malaysia created an interactive online video for P&G's beauty range targeting moms. The interactive video allows you to skip through when a child is crying-- when you do you see an ad like the one above. The insight is simple:
I'm including the link here so you interact with the video but I have to say as a parent I found this unbearable to watch. I can only assume moms will feel the same about it. Which is a shame. It's a smart insight. I just think it may come across as being polarizing.
Client: Procter and Gamble
Agency: Grey Malaysia
Irene Wong: Chief Executive Officer.
Graham Drew: Executive Creative Director.
Ramanjit Singh Gulati: Creative Director.
Ramanjit Singh Gulati: Copywriter
Naved Siddiqui: Senior Art Director.
Ee Xion Fei: Art Director.
Lubna Khan: Head of Planning.
Christine Chan: Brand Director.
Tan Sue May: Senior Brand Executive.
Sulaiman Abu Bakar: AV Director.
Suzy Chiang: Producer.
Cheryl Neo: Digital General Manager.
Eu Gene Teo: Digital Head of Operations.
Terces Pok: Digital Designer.
Henry Ooi: Film Director.
Eric Oh: Director of Photography.
Jacie Tan: Executive Producer.
Mel Leu: Producer.
Christina Smirnova: Wardrobe Stylist.
Wai: Art Director.