Get the tissues handy because this is one moving piece. Ida has incurable breast cancer. She has learned to take everything one day at a time and enjoy her remaining time with her husband and especially her daughter Solveig. What Ida doesn't realize is that Solveig has a very beautiful surprise for her mother. She partnered with Pink Ribbon Norway to create an animated story about why she loves her mom so much. The end message is heart wrenching: Spend time with those you love, because one day you'll either say "I wish I had," or "I'm glad I did"
Client: Pink Ribbon Norway/JCP
Very emotional, holy hell. And during it all, the woman who is dying is smiling like a champ. People behind her are sobbing. (and me too)