In the second quarter of the Super Bowl game this Sunday, Planters Mr. Peanut does some nutty stunt driving with the Nutmobile, in order to rescue Yankees legend Alex Rodriguez from eating bland kale chips. Even the "do not attempt" legal statement on the screen mentions nuts, as does Charlie Sheen, who is ignored by his co-actor.
Client: Planters peanuts
Ad agency: VaynerMedia
Principal talent : Alex Rodriguez and Charlie Sheen
Music: "Kickstart my heart" by Motley Crue