Playboy SA - Crack addiction / Silicon Valley / Deforestation - (print) South Africa

These puntastic juxtapositions are supposed to remind people that they can actually read Playboy for the articles. If they're not blind.

All who get the joke raise a hand. Not that hand. Ew.

Advertising Agency: Y&R, South Africa
Creative Director: Graham Lang
Copywriters: Werner Marais, Katherine Glover
Art Directors: Alexi Mccarthy, Graham Lang
Producer: Ashleigh Hamilton
Photographer: Jesse-Leigh Elford
Typographer: Rowan Foxcroft
Account manager: Megan Hall

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Anonymous Adgrunt's picture
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kidsleepy's picture

This is a familiar strategy, no?

Dabitch's picture

You mean Badland-familiar or just, yeah that's always been their strategy?