Playerunknown Battleground unleashes epic campaign

PUBG Corporation(PUBG Corp.) has collaborated with Battery, the fast-growing independent creative advertising agency based in Hollywood, and RSA Films to create an ambitious global campaign for the launch of the Sony Playstation®4 version of the popular digital game PlayerUnknown’s Battlegrounds. The centerpiece of the campaign is Pan-demonium, a long-form social film produced by RSA Films and directed by Jordan Vogt-Roberts, whose work includes the feature film Kong: Skull Islandand a variety of high-profile commercial campaigns.
 
Pan-demoniumis an action-packed, funny, highly choreographed and relentless fight film that recreates the visceral excitement of the game in live action with an ensemble of actors including Jason Mitchell of Straight Outta Comptonand Nick Robinson of Jurassic World. The film features the cinematography of Chung-Hoon Chung (Old Boy) and the stunt direction of Robert Alonzo (Deadpool).The campaign includes :60, :30 and :15 versions of the film, which will air on television around the world. 
 
“Beginning with our game, the goal has always been to work towards becoming an all-encompassing entertainment franchise,” said Richard Kwon, CMO, PUBG Corp. “Having Jordan bring us a step closer to that has been a delight to see.”
 
"Bringing this iconic game to life was such an amazing opportunity for us,” said Scott Brown Partner/VP Creative Director at Battery. “And working with Jordan and his team of cinematic legends like Rob Alonzo and Chung Hoon Chung was a dream come true."
 
“When approaching this campaign, I wanted to capture and translate the individual moments of emotion the gameplay elicits from a player when experiencing PUBG,” Vogt-Roberts said. “I wanted gamers and fans of the title to watch this piece and feel that the filmmaker and team behind this spot understood the authentic fun that has made PUBG a piece of the zeitgeist. I wanted to find a way to bottle that magic and the excitement, kinetic rush, and idiosyncrasies of PUBG for its fans, while also making it accessible to new viewers, whether they’ve played PUBG before or not.”
 
PUBG Corp will unveil the Sony PlayStation®4 Computer entertainment system version of PlayerUnknown’s Battlegrounds on December 6. PUBG is Rated T. The campaign’s long form social video will be distributed on https://www.pubg.comas well as the brand’s YouTube channel, Facebook page and Instagram feed. It will also appear on multiple paid online sites. 
Client: PUBG
CH Kim - CEO
Woonghee Cho - COO
Richard Kwon - CMO
Ashley Nam - Head of Console Division
Luke Park - Head of NA Business
Scott DeFreitas - Head of Console Publishing
Michael Medrano - Marketing Manager
David Chung - Brand Manager
Soonree Kwon - Brand Manager
 
Ad Agency: Battery
Anson Sowby - CEO/Co-Founder 
Philip Khosid  - CCO/Co-Founder
Mike Parseghian - Partner/Head of Brand
Scott Brown - Partner/VP-Creative Director 
Michael Bryce - Creative Director 
Stanton Hill - Executive Producer
Mackenzie Busch - Producer 
Zach Hill - Brand Supervisor
 
Production Company: RSA Films
Jordan Vogt-Roberts - Director
David Mitchell - Managing Director
Phillip Detchmendy - Executive Producer
Julien Lemaitre - Producer
Chung-Hoon Chung - DP
Robert Alonzo - Stunt Coordinator 
Chelsea Oliver - Production Designer
Cris Araujo - Key Costumer
Additional Photography
Mark Berger - Producer 
Ross Riege - DP 
 
Sound Designer: Skywalker Sound
Shannon Mills - Sound Designer
 
Editorial:  Stitch
Jason Lewis - Editor
 
Visual Effects:  JAMM
Mike Wigart - Shoot Supervisor
Patrick Munoz - Lead Flame Artist
Jake Montgomery - Flame Artist 
Brian Hajek - Flame Artist
Mark Holden - Flame Artist
Miles Essmiller - Flame Artist
Marcus Wood - Flame Artist
Marcelo Pasqualino - Nuke Artist
Zak Dimaria - Lead FX Artist
Zheng Zu - FX Artist
Justine Pregler - Producer
Asher Edwards - Executive Producer
About PUBG Corporation (PUBG Corp.)
PUBG Corp., a member of the KRAFTON union (former Bluehole Inc.), began as Bluehole Ginno Games, Inc. in 2009 and later renamed to PUBG Corp. in 2017. PUBG Corp. is the publisher and developer of the 2017 blockbuster battle royale video game, PLAYERUNKNOWN’S BATTLEGROUNDS(PUBG), on multiple platforms. Since its release, PUBG has received worldwide acclaim, achieving seven Guinness World Records and winning multiple game awards worldwide.
 
Headquartered in Korea, PUBG Corp. has six operational offices globally across North America, Europe, Japan, China. With the goal of developing PUBG as a global franchise, the company is currently undertaking a number of projects including esports, product licensing, and more.
 
About Battery
Launched by Anson Sowby (CEO) and Philip Khosid (CCO), Battery is a company made up of agency creatives and brand marketers who activate powerful, game-changing campaigns for a variety of top global entertainment and consumer brands. Battery is a winner of top industry awards from Cannes Lions to Clios to being a 3 time recipient of Ad Age’s Small Agency of the Year. The Los Angeles Business Journal ranked Battery as one of their Top 100 Fastest Growing Private Companies 3 years in a row. 
 
About Ridley Scott And Associates
Founded by Ridley and Tony Scott in 1968, RSA Films has, for 50 years, been one of the world's leading commercial production companies. RSA has created a legacy of excellence in commercials, music videos, features, television, branded content, VR and beyond that has expanded over the years to sister companies Scott Free, Black Dog Films and
3AM. Headquartered in Los Angeles, with offices in New York, London, Hong Kong and Shanghai, RSA has a roster of over 70 directors, including Ava DuVernay, Sam Mendes, Paul Feig and Jake Scott. RSA has received numerous Cannes Lions, EMMY, BAFTA, AICP, CLIO, MTV and MVPA Awards since its inception. RSA Films is a Ridley Scott Creative Group company. 
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kamari's picture

Epic may be pushing it, but pretty cool.

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