Plenty recognizes that christmas with the family can get rather messy at times, and this particular family is no different. Still, there is no place that you'd rather be.
As far as christmas ads go, without being sappy or tearjerky, your regular household paper towel brand just knocked it out of the park. It's certianly one of the most memorable ads out there right now, showing actual product benefit, and making people smile in recognition. Well done.
Ad agency: AMV BBDO