PMU - “The Instinctive” - (2020) :30 (France)

"The Instinctive" gambler prefers to listen to what happens at the points of sale. Always on the lookout for the slightest piece of information, it is ultimately his gut instinct that prevails to ensure his victory. There is not only one way to win at PMU, but there is only one way to find the right horses: passion.

President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Philippe Boucheron & Patrice Lucet
Art Director Manel Jouini
Copywriter Manel Jouini
Art Director Edouard Jacquelin
Copywriter Edouard Jacquelin
Deputy Managing Director Florent Kervot
Account Director Clément Chagnaud
Account Manager Clémence Defline
Account Executive Théophile Geslain
Social Media Manager Julien Scaglione
Head of Strategic Planning Clément Scherrer
Strategic Planner Edouard N’Diaye
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Head of TV Production & Art Buying Vanessa Barbel
TV Producer Katya Violi
Head Of Print Dee Perryman
Print Production Magali Besnard

Production La Pac
Director Reynald Gresset
Producer Jérôme Denis
Line Producer Eric Lipchitz
Post Production La Pac
Sound Production THE
Music Supervisor Too Young
Music “Belsunce Breakdown” by Bouga