P&O Ferries Brexit reassurance campaign

P&O Ferries has launched a campaign tapping into the ongoing conversations around Brexit with a series of ads that will run in full page national press, high impact OOH, and social until 31st January, when the UK is scheduled to leave the EU.

 

The campaign created by Publicis•Poke aims to approach the subject head-on by reminding consumers that, despite the politically charged atmosphere, for ferry travel it is business as usual.  After all, P&O Ferries has been connecting the UK to EU for over 180 years. The ads aim to instil confidence that no matter what is happening in the world P&O Ferries will be making those crossings.

 

Sarah Rosier, Director of Passenger Sales, P&O Ferries says:

“As a heritage brand that operates in the travel sector, we have been connecting our customers journeys by sea for over 180 years, it’s just business as usual for us to sail in and out of the EU daily.  We wanted to let our customers know that however the current situation resolves, we are well prepared and committed to transporting people, as well as cargo, to where they need to be.”

 

Dave Monk, Executive Creative Director, Publicis•Poke says:

“The worlds a pretty noisy place at the mo. Sometimes it’s best to strip things back. Keep it simple. This timely yet timeless print campaign offers up a little touch of charm and calm in amongst a backdrop of that din”

PUBLICIS•POKE CREDITS

 

TITLE: P&O Ferries Brexit Reassurance Campaign

 

CLIENT: P&O Ferries

 

ADVERTISING AGENCY: Publicis•Poke

 

EXECUTIVE CREATIVE DIRECTOR: Dave Monk

 

CREATIVE DIRECTOR: Steve Paskin

 

COPYWRITER: Nigel Roberts

 

ART DIRECTOR: Steve Paskin

 

DESIGNER: Dave Stansfield

 

PLANNER: N/A

 

ACCOUNT HANDLER: Matt René (Business Director), Leah Schneider (Senior Account Director), Caroline Pollard (Senior Account Manager)

 

PRODUCER: Stephanie Dracos

 

MEDIA BUYING AGENCY: Starcom 

 

MEDIA PLANNER: Mark Kennedy & Brenna Larson

 

POST-PRODUCTION COMPANY (Print): Prodigious

 

CITY / COUNTRY: UK

 

EXPOSURE: Press / OOH / Social

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