Call center workers dispense advice on moving, storage and some of life’s most ticklish problems in a clever new campaign directed by STORY’s Jeff France for PODS and The Richards Group.
Each of four new spots features a telephone exchange between a PODS call center rep and a potential customer. In Don’t Like, a man describes a litany of things he dreads about an upcoming move, including “housework,” “feeling rushed,” “people pestering me,” and “talking.” The friendly PODS agent responds with advice on how the company can help him avoid these problems. She’s momentarily speechless, however, when he says the job for which he’s relocating is “marriage counselor.”
Agency: The Richards Group, Dallas. Jeff Hopfer, art director; David Eastman, writer; Bridget Fontenot and Dan Calhoun, producer; Derek Darst, brand management; Sara Sax, business manager.
Production: STORY. Jeff France, director; Mark Androw and Cliff Grant, executive producers; Merilee Newman, producer; David Watson, production manager; Erik Martin, production coordinator.
Edit: Charlie Uniform Tango, Dallas. Justin Wilson editor; Jeff Elmore, producer; Rodney Demeglio, assistant editor.
Post: ReelFX, Dallas. Kurt Kirchner, producer.