Jesse Pinkman and Walter White are cooking up something new for Super Bowl LVII. Aaron Paul and Bryan Cranston are revisiting their roles from Breaking bad, with a nice cameo form Tuco Salamanca, played by Raymond Cruz.
What they have cooked up is “Tight, tight, tight!”, and now “Everyone is gonna want a taste of it!”
Maybe, if one of the seven flavors appeals to me, as the tagline “Break into something good,” works very well with this “Breaking Bad” execution. It's a healthier snack, I get it, without being hit over the head with it.
Vince Gilligan, creator, head writer, executive producer, and director of AMC's Breaking Bad, reunites with the series’ stars for PopCorners’ first Super Bowl commercial.
“PopCorners’ desire to create a genuine extension of the franchise and a campaign that would really excite ‘Breaking Bad’ fans is what brought us back for this Super Bowl commercial,” said Cranston. “Walt would’ve been immediately drawn to the basic ingredients in PopCorners, so ‘Breaking Good’ made perfect sense as an alternate storyline that would’ve been much better for him and Jesse.”
“There’s nothing better than getting to revive characters who mean so much to us, surrounded by so many of our original cast and crew members, for the most exciting sports event of the year,” said Paul. “We’re grateful that PopCorners gave us the perfect opportunity to reunite our ‘Breaking Bad’ family, especially with a brand that I think is about to become everyone’s go-to snack.”
“Bringing PopCorners to the Super Bowl stage for the first time is a tremendous moment for a brand on the rise,” said Brett O'Brien, chief marketing officer at Frito-Lay North America. “We’re showcasing why fans love this air-popped, never fried snack in an exciting and unexpected way through the lens of two characters who could’ve used their talents to Break Into Something GoodTM.”
In addition to the in-game advertisement from PopCorners, Frito-Lay has a second Super Bowl spot from Doritos®. Doritos’ in-game commercial encourages fans to TRY ANOTHER ANGLETM.
Interrogate represents Vince Gilligan for commercial work.
Frito Lay North America
CEO FLNA: Steven Williams
Chief Marketing Officer FLNA: Brett O’Brien
VP, Permissible Brands, Rhasheda Boyd
Senior Director Marketing: Melody Macaluso
Senior Manager, Marketing: Christie Clark
Senior Director, Brand Communication: Dan Cohen
Marketing Analyst: Katie O’Donnell
Insights Director: Ryan Dirkmaat
Sr. Director Media: Amanda Corral
Senior Director TM/Legal: Jeanette Zimmer
Senior Director Corporate Legal: Charlie Boehler
Associate Manager, Media: Jessica Nealon
In-house Agency: D3
VP Creative and Digital FLNA: Chris Bellinger
Creative Director: Matt Schaffer
Sr. Associate Creative Director: Katheryn Renfroe
Associate Creative Director: Sadie Caparelli
Art Director: Sara Cusumano
Copywriter: Joanna Stubbins
Associate Account Director: Dan Sipes
Sr. Account Executive: Mylena Caldera
Director of Social & Concepting: Kelsey Greer
Sr. Social Strategist: Lauren Kozar
Social Strategist: Ryan Haddox
Producer: Dan Watson
Production Consultant: APR
Senior Advisor, Video/Sustainability: Carol Pock
Talent / IP: UEG
EVP Head of Talent & Influencers: Dina Mallin
EVP, Head of Entertainment: Joe Ames
VP, Talent & Influencers: Lauren Harris
Director: Vince Gilligan
Managing Director/Founder: Jeffrey Miller
EP/Partner: George Meeker
Line Producer: Julien Lemaitre
Director of Photography: Paul Donachie
Production Designer: Denise Pizzini
1st AD: Angie Meyer
Post Production: The Den Editorial
Editor: Christjan Jordan
Additional Editor: Pieter Viljoen
Junior Editor: Jake Swartz
Assistant Editor: Laurence Thrush
Executive Producer: Jennifer Mersis
Head of Production: Kristina Thoegersen
Producer: Gigi May
VFX: The Mill
Creative Director: Matt Fuller
Managing Director: Anastasia Von Rahl
VFX Supervisor: Sarah Marikar
2D Lead Artist: Lindsey Fry
3D Lead Artist: Cinzia Pegorin
Senior Producer: Graham Dunglinson
Senior Producer: Heather Johann
Color: The Mill
Colorist: Paul Yacono
Executive Producer: Krista Staudt
Color Producer: Denise Brown
Audio: JSM Music
CEO/CCO: Joel Simon
VP/Executive Producer: Jeff Fiorello
Senior Producer: Norm Felker
Senior Producer: Andrew Manning
Producer: Sharon Cha
Sound Designer: Seamus Kilmartin
“Tight, tight, tight!” made me laugh, this is my favorite so far.
This one is actually funny!
This is great because that show was great, thanks to this cast and that director. What, exactly, did the creatives do here?
hahaha, oh snap! How about "came up with the idea"?
This 100% sells breaking bad and Vince Gilligan.