Porsche “The Heist” (2020) 2:31 (USA)

This extended clip of “The Heist” plays like its a Fast and The Furious movie. Someone sneaks into the Porsche museum in Stuttgart and steals one of the cars. Instantly all of the security team get into other Porsches and the chase is on. It's quite entertaining, and we soon realise these aren't your regular cops and robbers, in fact it's just a game. It's all quite epic until the tagline, "Finally an electric car that steals you. The new Taycan."

Now, I know that the beauty of a pun is in the argh of the beholder, but what have we said about puns, dear copywriters? Hmm? Leave them out of the ads. MMkay?

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Client: Porsche 

 

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