Poster looting in Chicago stealing the snacks inside

Adfreak tells us that "Chicagoans feast on bus-shelter ad snacks". Seems that someone at Ogilvy had the bright idea to put real snack bags inside a poster site, with the goal to remove the snacks little by little to reveal the line “Too much good stuff.”
Looks like some hungry people didn't care to wait for the reveal and went straight for the good stuff (but oddly, left all the Doritos - are they that bad?). The work of vandals or hungry homeless? Your guess is as good as mine.

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Anonymous Adgrunt's picture
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brenthahn's picture

I'm in a bus shelter 'cause I can't afford to drive. Free food behind a piece of plastic. No brainer.

kurtberengeiger's picture

I just wonder if damages caused by creative execution are included in the media fee?...

purplesimon's picture

Someone has to use the fact that Doritos just aren't popular with bus shelter breakers in an advert soon, no?