Potato Thins "hands free" (2013) :30 (Canada)

WORST. BUTTON. EVER. That's really all I have to say. Except, perhaps, Lay's called, and they want their "Betcha can't eat just one" strategy back.

Client: Mondelēz Canada
Brand: Christie Potato Thins
Advertising Agency: UNION
Executive Creative Director, Partner: Lance Martin
Senior Art Director: Glen D’Souza
Senior Writer: Mike Takasaki
Producer: Alina Prussky
Group Account Director: Cheryl McKenzie
Account Director: Megan Van Vugt
Account Manager: Raluca Gheorghe
Planners: Andrew Carty, Heather Black
Director: Zach Math
Production Company: Sons and Daughters
Director Of Photography: Chris Mably
Editing Company: School Editing
Editor: Aaron Dark
Sound Design/Music: TA2 Sound & Music, Steve Gadsden
Post Production: Fort York VFX, Mike Bishop
Transfer: Alter Ego, Wade Odium

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
Files must be less than 1 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.
L. Bridge's picture

This is pretty much the stupidest ad campaign ever. It makes me ashamed to be Canadian. We're not all this moronic! Really!

kidsleepy's picture

I know. I lived in Montreal for two years. Although Anglo Canadians are known for their propensity to apologize. :) I keed! I love you, eh?

DarleneAnonymousCoward's picture

I think this is disgusting. I do not feel it is appropriate foe any age group viewing especially the age group it is attended for!!!
Removing a bra!!!

UserNameWhatever's picture

I find that this commercial is absolutely offensive - NOT FUNNY AT ALL. There are people with disabilities, some who use their feet to be able to function, and make beautiful art. Making fun of disabilities is disgusting, offensive, and I think this should be assessed by the Human Rights Commission. I need to change the channel when this commercial comes on the TV. It is just WRONG.

This commercial should be off the air immediately.

AnonymousCoward's picture

Hot chick though.

missadvert's picture

Is it just me or does this ad feel kinda dated?

Dabitch's picture

Kidsleepy mentioned the "Betcha can't eat just one" Lays strategy which probably began in the 80s so yes, I think quite a few people feel it's dated, from strategy up.

Gaye Jimenez's picture

I couldn't agree more - this is by far the most disgusting commercial ever. Can't endorse a product like this so won't be buying it. The only one I found more offensive and insulting to my intelligence was last year's Shreddies commercial "squares vs. diamonds". Really? How stupid do you think we are? Let's show you how stupid! What if we were "stupid" enough to stop buying your products? How dumb do we look now????

kidsleepy's picture

Um, I don't think diamond shreddies was an insult to intelligence, so much as...humor.

Lind Black's picture

Sexist, denigrating, and offensive. Creator needs swift kick you know where. Pig!

Daisydave's picture

Won'tbe buying Christie products. Sexist, tasteless ads.

Dabitch's picture

I'm sorry, but in what way is this sexist? Ladies like the DJ? Ladies like the DJ is sexist now? I did not get this memo. I knew that "Ladies can't be a DJ" is sexist, but ladies liking the DJ is just, bad taste in men, usually.

kidsleepy's picture

Shhhh. They're Canadians. They're so PC they tried a few years ago to ban any school kid soccer team who beat the opposing team by more than 5 points. And yes that is a real article, not a satirical one.

chixchick's picture

This commercial is so distasteful and I cannot understand viewers who say it is so funny. It is a good example of where the moral compass of society is moving towards.

This is seen by all ages and what message is being given, especially to our young people?

Delete the commercial and know that many people will never buy this product! Canadian indeed!!!!!

kidsleepy's picture

I completely agree. The message they are giving is that it is okay for people in advertising to make hack commercials. This must be stopped.

Dabitch's picture

HEAR HEAR! STOP MAKING CRAP ADS. Also, stop telling me to delete my posts about commercials, fool. You ain't the boss of me.
This is Adland the commercial archive, this is what we do.

Don's picture

What I find about the Potato Thins commercial is the degrading attitude towards people who are handicapped and have to do things with their feet and other parts of their body. Also why would you want to encourage people to use feet to handle food unless you had to do this. Disgusting ad. Thank goodness for remotes and mute buttons.

kidsleepy's picture

Thank goodness for commenting on ads that are two years old.

areyoukidding's picture

I think it's really sad that Canadians are so uptight that they can't see the humour in this commercial. It's not sexist or making fun of the handicapped. It's funny in a teenage sort of way. It's showing that these cracker chips are so good you don't want to use your hands for anything else. I'm disappointed that it's off the air because it was really memorable.

kidsleepy's picture

It never ceases to amaze me the passion people have about commercials that are more than year old. I mean, even if they hadn't yanked it or whatever, typical ads don't run more than a few months anyway. But you can console yourself knowing it will live forever on Adland.

D.A.W.'s picture

This ad is still airing. It has been shortened.

Dabitch's picture

Clearly it hasn't gathered enough complaints at the Canadian version of the ASA to get yanked off the air then. I guess people just complain here?

blabla's picture

How did this ad get so much attention? It sucks.

Dabitch's picture

I think that was why. It sucked so much it annoyed people.

//* */