You can do (almost) anything with cement, and to bring this point home, the Jupiter Drawing room made a cement Lego block to remind you that your imagination is the limit.
Client : PPC Cement
Agency : The Jupiter Drawing Room, Johannesburg
Chief Creative Officer : Brad Reilly
Creative Directors: Tim Beckerling & Darren Cronje
Art Director : Graeme Bettles
Copywriter : Robert Selmer-Olsen
Photographer : Nick Robinson