Prague Pride developed a social network enabling people from countries where homosexuality is illegal/discriminated against to take part via another attendee. Content was encrypted to protect the user. Over a thousand LGBT Avatars marched in Prague Pride, sharing experiences, photos, videos etc with their counterparts in 22 other countries.
This won a bronze in Use of Mobile Devices in Cannes Lions 2015.
ad agency: Geometry Global
Client: Prague Pride
Campaign: LGBT Avatars