President's Choice "Eat Together" (2017) 2:42 (Canada)

I've lived in the same apartment building for two years, and have seen neighbors exactly twice. Even on the elevator we're quick to pull out our phones to avoid contact. It's because technology has made us so insular. The only solution is to shove your dining room into the apartment hallway so you can force some interaction with your neighbors and have a central-casting idea of a diverse group of new friends "out" for dinner including the old man who scrounges up a bottle of wine for the occasion. And it's all set to a diabetes-causing cover of Dionne Warwick's already saccharine 1966 hit "What the world needs now is love." This two and a half minute spot (which ideally would have been no longer than 45 seconds) is pure fantasy of course, but a pleasant enough one. appropriately nerdy looking woman is planning on making their hallway potluck dinners a weekly event, complete with an array of gluten-free vegan desserts, and an aprés dinner adult-coloring book session. Good times. Jokes aside, #EatTogether is nice, and they could turn that into a larger (and more realistic) platform. I'd like to believe somewhere a copywanker did his best to try and sell #EatOut and get away with it.

Clientr: Loblaw Cos. Ltd. President’s Choice
Agency: john st.
Creative Director: Stephen Jurisic
Creative Director: Angus Tucker
Copywriter: Jesse Wilks
Art Director: Gerardo Agbuya
Producer: Brittani Wilcox
Account Service: Lindsay Lalonde
Account Service: Will Joyce
Strategic Planner: Colin Carroll

Production Company: Radke Films
Director: Michael Clowater
Director of Photography: Mauro Fiore
Executive Producer: Miriana DiQuinzio, Scott Mackenzie
Producer: Jeff Darragh

Editing Facility: Rooster Post Production
Editor: Michelle Czukar
Assistant Editor: Joey Whitelaw

Colour: Alter Ego
Colourist: Eric Whipp

Finishing: Alter Ego
Online Artist: Eric Perrella

Audio House: Vapor RMW

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