Pringles - Jalapeño! Print, Canada

Grey Canada, Toronto brings us this hot ad. Teeheehee. Oh wait, there's more inside - it's kind of a Badlander.

Yes, y'all might remember a Cannes gold lion winner of 1999 from DM9 DDB, Sao Paulo for Parmalat Hot Chili Ketchup, it was claimed to be a scam ad and AdAge even tried to find the source of the media run.

After repeated calls by Advertising Age to the agency asking when and where the ad ran, a representative said the ad ran in June 1999 in an unnamed magazine published by a company called Sisal. The deadline for Cannes entries is two months earlier, in April, implying the ad only ran after it was awarded. And Sisal, a call to the company revealed, publishes car magazines, an improbable media choice for a ketchup ad.

So, the Pringles ad might be a Badlander, in that we've seen the idea before. But then again, maybe not since the other ad might not have been a real ad anyway. Still, if you want to depict "hot" what better way than a tongue sticking out?

Hanghoon, Westside Studios (Photographer)
Rick Kemp (Creative Director)
Nicole Ellerton (Art director and Copywriter)

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Anonymous Adgrunt's picture
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kurtberengeiger's picture

My first thought is that, in the context of food, someone sticks out their tongue because it tastes awful. Or they want to puke.

Dabitch's picture

I'm sure Jalapeño chips do taste awful.

alex's picture

Salty Dog do a nice Jalapeno and Coriander crisp. That's Salty Dog, manufacturers of fine potato crisps to the UK since 2002*

*was that okay, guys?