Pripps Blå - Seglar / sailing (1992) :45 (Sweden)

A long-running beer campaign was "Pripps Blå", which is the name of the beer but "blå" also means "blue" so the concept was to show extremely Swedish blue-tinted summer activities, such as sailing with friends like here. Visiting the archipelago, bathing by jumping off our cliffs, anything associated with the pure fresh waters. 

Client: Carlsberg - Pripps Blå
Advertising agency: Lowe Brindfors

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