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The Project Poland Association / Stop hating - #kuzniarsnout (2016) (Poland)

Oh joy! Award season is here so we're going to watch fresh new case studies of previously reported on ads, like this Polish Stop Hating Association "#ryjkuzniara" campaign. The idea was simple, they took the most hated man in Poland, a journalist by the name of Jarek Kuzniar, and had all the nasty comments directed at him appear on him until he was quite literally covered in shit. The web film spread, both via those who thought it was a great idea, and via those who just couldn't stop hating Jarek Kuzniar. It sparked a discussion about online abuse in Poland, and if there's legislation to be done in order to curb it. The team at DDB&tribal are hoping to get some shiny awards, I'm sure. Good luck guys.

Client: The Project Poland Association
Product: Stop Hating
Title: #kuzniarsnout (original: #ryjkuzniara)
Agency: DDB&tribal Warsaw
Creative Director: Zuza Duchniewska-Sobczak, Maciek Waligora
Art Director: Nina Peret, Dawid Bogucki
Copywriter: Piotr Zygmunt
Account Manager: Iwona Maksylewicz, Dawid Kazmierczak
Agency Producer: Elzbieta Mielcuch
Production House: SHOOTME
Photographer: Jacek Kolodziejski
Director: Jacek Kolodziejski
Make-up Artist: Paula Celinska
Producer: Maja Ajnenkiel, Michal Majewski
Sound Studio: Juice
Designer: Justyna Sokolowska
Editing: Kuba Bujas
Strategy Planner: Marcin Trzepla, Karol Kowalski
Media: Lukasz Turkowski
PR Manager: Hanna Wasko / Big Picture), Magda Oles / Big Picture

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