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Propsera Credit Union is different from other financial institutions. For several reasons. For one they aren't some giant behemoth bank. They bring a sense of community and friendliness to what othermise might be a cold and unforgiving environment, unless you happen to be a millionaire or a VIP as they are called in the trade.
At Prospera they know your name. And will greet you. In unison.It's worth it for the last name. And the one bank teller who doesn't quite nail the unison part.
The campaign which launched at the beginning of October, is running till the ned of the year in select areas of British Columbia where the credit union is based.
Client: Prospera Credit Union
Agency: PS DDB
CD/Writer: Katie Ainsworth
ACD/Art Director: Elizabeth Whalen
Client Lead: Stefan Boudreault
Strategy Lead: Rob Newell
Agency Producers: Erica Jonsson, Brittany Taylor
Director: Eric Yealland (Upshot Studios)
Editor: David MacDonald
Casting: Sean Milliken Casting Co.
Photographer: Anthony Redpath
Retouching: Laurice Martin