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The latest campaign for Sony Playstation created by South African TBWA Hunt Lascaris has topped the charts on Adcritic and Adforum and has been selected by Shots to be featured on the Cannes Contenders reel. Yet the ads, originally created as spec, have not yet been aired there.
The campaign spots "War" and "Duel" were conceptualized by Paul Warner and directed by Velocity Film's Keith Rose. Music for one spot is a version of Alphaville's "Forever Young."
Ad Agency: TBWA Hunt Lascaris Johannesburg
Creative Director: Paul Warner
Art Director: Paul Warner
Copywriter: Paul Warner
Agency Producer: Chantel Kriel
Director: Keith Rose
Production Co.: Velocity Films Cape Town
Producer: Karen Kloppers
Director Of Photography: Keith Rose
Post Production Co.: The Refinery Johannesburg And Cape Town
Editor: Willie Saayman City Cuts Jhb
Music: V/V/M London
Mixers: Andrew Stansfield-Videolab & Rob Schroeder