PSA turns homeless into asphalt statues

Samusocial.fr show with this 'asphaltisation' that the longer you live on the street the harder it is to get off it. The creative comes from Publicis Conseil Paris who want to raise awareness of the homeless plight and direct people to help via Samusocial.fr. Photographed by Marc Paeps the images show how homeless people slowly turn into asphalt, rooting into homelessness. Creepy.

Client: Samusocial
Agency: Publicis Conseil, Paris
Olivier Altmann (Chief Creative Officer)
Véronique Sels (Creative Director)
Frédéric Royer (Head of Art)
alexandra offe (Art Director)
Véronique Sels (Copywriter)
Marc Paeps (Photographer)
Production: Elysian Fields (Gael Cheval, Charly Forin)
Art Buyer: Jean-Luc Chirio

Adland is supported by your donations alone. You can help us out by donating via Paypal, Donately or tip us at Liberapay.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.
poolover's picture

i really like these photos :) thought you should know good job