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At Cartier, time is not only what we measure but what we treasure, something to make the most of - in how it is filled and how it is represented. The strength of this vision drives all of the Maison’s research around time, from its formal representation to personal perception and the experience of the quality of time.
To continue serving this vision, during Watches & Wonders, the world's largest watch show, Publicis Luxe, in collaboration with passionate artisans, has created and developed a series of 37 windows (static and animated) that serve as living showcases to showcase the new products from the House of Cartier.
An ambitious film, produced entirely in 3D, was also created to present the totality of the collections, and was itself shown on a 360° screen during the Geneva show.
A wide range of visuals and iconography was produced to enhance the physical experience in Geneva, all of which was transposed to the brand's Instagram account.
Finally, to allow everyone to live the event, a website, designed in association with Razorfish France, was also created and offers visitors an immersive experience through animations and interactive 3D content. This 360° experience allows viewers to further discover the collection’s watches, from Cartier’s notable precious jewel watches to its new designs.
There are also Instagram films to go with the campaign.
BRAND : CARTIER INTERNATIONAL
Senior Vice President Chief Marketing Officer: Arnaud Carrez
International Creative Communications Director : Emmanuelle Guillon
Creative Corporate Content Director : Elodie Hubsch-Thiele
Creative Corporate Content Group Manager : Hélène Duval
Creative Corporate Senior Project Manager : Mathilde Reboul
Digital Brand Identity Director : Nicolas Guiramand
Senior Digital Identity Manager : Maxime Chevalier
Senior Digital Identity Producer : Giada Lecoq
AGENCIES : PUBLICIS LUXE & RAZORFISH FRANCE
Creative Director Publicis Luxe: Antoine Bonodot
Window displays - Publicis Luxe: Adrien Cussonneau, Jérémy Givord,
Film - Publicis Luxe: Antoine Bonn, Alexandre Jean-Marie, Jérémy Givord
Iconography and press visuals - Publicis Luxe: Anneliese Boyaval, Gaël Cornet, Erevan Joseph, Hélène Kerbiquet, Marion Maggiorani
Art direction and UX site: Anneliese Boyaval, Jérémy Givord
Sales management - Publicis Luxe: Amandine Ribeiro
Commercial follow-up - Publicis Luxe: Iris Decoux, Clement Ozout, Anne-Charlotte Delaisement, Laurence Levy
Technical supervision - Razorfish: Brice D'Annoville, Lucas Haladjan, Antonin Riviere, Franck Youdine
Delivery, Razorfish : Matteo Carcassola, Mareva Jeandel, Julie Konikowski