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Publicis Seattle creates new visual identity for the 2018 Special Olympics

Publicis Seattle unveiled the new visual identity for the 2018 Special Olympics USA Games. The agency was tapped as the sole agency to create the identity and corresponding tagline – Rise With Us. The games will be held in Seattle in 2018. The mark took its cue from the Olympic torch shape, but it also represents the water around Seattle as well as the sweat and tears from the athletes, family, and volunteers alike. The colors invoke the water surrounding the area. While “Rise With Us,” is a rallying cry, encouraging people across the country to be part of this event as well as others happening around the country.

What do we think? Does the logo do the Special Olympics justice?

Client: Special Olympics
Agency: Publicis Seattle

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