Puma "Beatbot" (2016) 1:30 (2016) (USA)

Puma isn't just inspiring people to run. They are inspiring people to run better and faster. Not thanks to wearable tech but raceable tech. The BeatBot is a programmable bot you race against. It's kind of like the mechanical rabbits that race dogs used to follow but smarter. You can program it against your rival, or even Usain Bolt.
Basically, Puma has created teach that gets rid of your coach who used to keep track of all that stuff and also encouraged you to do better. But hey, why need people when you have robots? If only BeatBot could project a hologram of Usain Bolt racing. Then you'd actually feel a human connection.

Client: Puma

Agency: JWT NY

Executive Creative Director: Florent Imbert, Emmanuel Lalleve

Creative Director: Karl Ackermann

Senior Art Director: Ben Morejon

Senior Copywriter: Andrew Curtis

Chief Creative Officers, New York: Brent Choi, Adam Kerj

Planning Director: Rik Mistry

Director of Digital: Jennifer Usdan McBride

Executive Producer: Jason Curtis

Senior Producer: Chris Klein

Assistant Producer: Thomas Mishra

Project Manager: Kristin Robinson

Account Team: Greg McConnell – Global Business Director, Chris Burgess – Account Director, Caroline Morse – Account Manager

Client Team: Adam Petrick – Global Director of Brand & Marketing, Remi Carlioz – Global Creative Director of Brand & Marketing

Directors of Photography: Black Tape Media - Danny Dwyer, Rock Steady Films - Chris Browne

Design, Engineering, Product Management: 10XBETA - Marcel Botha, Berk Ilhan, Simon Ellison

Computer Vision: 10XBETA - Bruno Kruse, Carrie Kengle, Mike Manh

PID and Control System Consulting: IF Robots - Jesse Gray, Matt Berlin

Line Following Sensor Array: Moonmilk - Ranjit Bhatnagar, Honeybee Robotics - Yoni Saltzman

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