/** */ Pursettes "They've discovered the tiny tampon that's right even for single girls" 1964 | Adland

Pursettes "They've discovered the tiny tampon that's right even for single girls" 1964

Back in 1964 this advert appeared in Seventeen magazine in the United States, touting a tampon without the bulky applicator.

"They've discovered the tiny tampon that's right, even for single girls" the copy reads, insinuating that a large tampon can't be worn by a "single girl" somehow. This was addressing a wide-spread myth at the time, that tampons weren't something a virgin could wear. The pre-lubricated tip allowed for very young girls to insert the tampon unassisted by clumsy applicators,  and it became a popular teenage brand.

"These girls used to use napkins only"

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